What’s old is new again. That’s how this whole retro thing works, right? As you’ve probably seen, Ford’s been running a commercial for the Fiesta that features some wild Cirque du Soleil-style acrobatics. Entitled It's a Pretty Big Deal, it highlights many of the car’s virtues in a clever, eye-catching way. But the look and feel of this 60-second spot are remarkably similar to an ad from more than half a century ago, one that trumpeted the merits of the then-brand new ‘49 Ford. Take a closer look at these two images. See what I mean?
Of course the big question is: if you steal from yourself is it still plagiarism? ... Probably not.